The K 12 Edtech Market 6 Strategies for Success

Marketing, selling and implementing edtech in the K-12 marketplace is complex and demanding. But with persistence and perspective, it is possible to reach scale and improve the educational experiences of large numbers of students while succeeding financially.

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Show & Sell The Power of Animated Videos

Video is becoming the most powerful and effective marketing tool for online businesses. There are good reasons: One third of all online activity is spent watching videos, and after watching a video, 64 to 84 percent of users are more likely to buy a product online. And the power of video is not limited to online viewing. People are 43 percent more likely to be persuaded by a speaker’s presentation when they include visuals—and because videos use both visuals and audio, they are even more effective than visuals alone.

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See how much has changed in just the last two months.

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