Published February 6, 2017 by Chief Marketer
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
Who: This one’s pretty self-explanatory: K-12 teachers teach students in kindergarten and in grades from 1 to 12, in public, private and for-profit schools.
The Stats: In 2015, the number of K–12 teachers in the U.S. exceeded 3.9 million, according to Shelton, CT-based Market Data Retrieval (MDR), which specializes in the education market. And according to Denver-based Agile Education Marketing, during the 2015–16 school year, those teachers spent an average of $487 out-of-pocket on work-related items, with 87% going toward classroom supplies. That adds up to roughly $1.9 billion in spending power, with $1.65 billion of that being spent on supplies ranging from crayons to stickers to pencil sharpeners. And it doesn’t take into account “discretionary funding” that many teachers receive from their schools or districts to buy materials.
Eugene, OR — August 2, 2016 — With the back-to-school season in full-swing, SheerID and Agile Education Marketing have teamed up for the third consecutive year to provide insights into U.S. K-12 teacher and educator spending habits. With insights from 558 respondents, the survey highlights how more teachers are using mobile methods to shop, as well as how organizations that offer teacher discounts are more likely to gain long-term customer loyalty from teachers.
This year’s survey found that teachers spent an average of $487 of their own money on their classrooms for the 2015-2016 school year, down only $3 from the previous year, while 77% of teachers spent at least $200 or more, up 6% from the previous year. Individual teachers reported spending as much as $4,000 last year to get their classrooms ready for the school year. The survey showed that 81% of teachers spent their money on classroom supplies—more than any other product or service, including professional development.
Agile Education Marketing’s EdIntel identifies exactly which schools and districts are using specific products, programs or teaching methodologies
Denver, CO—February 1, 2016—In response to the ongoing shift to highly personalized and targeted marketing and sales campaigns, Agile Education Marketing has released a new information product that provides education businesses with unprecedented insight into the products, programs and educational initiatives in use in individual schools and districts across the U.S.