How to Make Your Landing Pages a Conversion Machine
Landing pages are powerful tools for marketers. Online advertising, including e-mail campaigns, that use landing pages typically see a conversion rate improvement of least 25%*. But what makes a good landing page? Interestingly, this is a topic on which most marketers agree. However, landing page success is all in the execution, and you have to test them to get it right.
Here are some best practices to turbo charge your landing pages for optimal conversions:
5 Must Haves in Your Product Videos
The power of video in marketing is indisputable. Dozens of marketing experts have weighed in on best practices for making video a central part of your marketing program. Most B2C and many B2B companies now incorporate product videos on their websites. The statistics are compelling:
52% of consumers say that watching product videos makes them more confident in their purchase decisions
3/5 of consumers will spend at least 2 minutes watching a product video*
75% of senior executives watch video on business sites every week
65% of executives go on to vendor websites after watching the videos†
Is SEO Still Important
Since Google released its most recent algorithm, called Hummingbird, in September 2013, a popular topic for debate among online marketers has been whether or not the new changes mean that search engine optimization (SEO) is dead. Unlike previous algorithms Panda and Penguin, which were updates to the existing algorithm, Hummingbird is an entirely new algorithm that replaces the old.
Ad Retargeting Increases Your Long-term ROI
Enough studies have shown that 90-98% of your website’s visitors leave without interaction that we can accept it as fact. Many companies have had success in converting some of those 90-98% to customers through ad retargeting programs. So what is ad retargeting, how does it work, and how can your company benefit?
5 Lead Nurturing Best Practices
Exactly what is lead nurturing and how is it different from regular email?
Most email campaigns are focused on generating a specific transaction such as a request for information, product purchase, or a response to an event invitation. Lead nurturing is an email campaign where the prospect is not yet ready to purchase, so the purpose is to build a relationship until they’re ready to buy.