Every year at this time, prognosticators issue their list of trends for what will make a mark on our lives and businesses in the New Year. Marketers are no different. We analyze the success of campaigns and programs year round and the beginning of 2015 finds us looking for ways to distinguish ourselves from our competitors. If you are already using these strategies, then this is an opportunity to fine-tune them. If not, then consider adding them to your marketing playbook.

Also, larger purchases are usually tied to a district’s fiscal year, which typically runs July through June. Education marketing and sales can last anywhere from 30 days to 18 months – depending on the product and the sales channel. Generally speaking, the higher the price, the more people are involved in making the purchase recommendation. And the more information they require to make that decision.

Every year at this time, prognosticators issue their list of trends for what will make a mark on our lives and businesses in the New Year. Marketers are no different. We analyze the success of campaigns and programs year round and the beginning of 2015 finds us looking for ways to distinguish ourselves from our competitors. If you are already using these strategies, then this is an opportunity to fine-tune them. If not, then consider adding them to your marketing playbook.

What Districts Really Need to Know about Your Products

As every education marketer knows, there are more than 14,000 school districts each with their own process of finding and purchasing products and services. Even though their methods may differ, the essentials remain the same. Every district is concerned about choosing the best available products to support their instructional objectives. Their determination of what is “best” is usually based on some combination of the following factors:

Email is a highly effective way to prospect for customers. But to turn a prospect into a customer you need your emails to get read, not deleted. You’ve got just 5-10 seconds to convince busy educational professionals that your email contains something of value to them. These seven simple steps will help you craft emails that will improve your response rates.

Developing a routine testing program is a critical factor for optimizing the effectiveness of your email marketing program.

Our audience of educators has a high level of concern for unsolicited emails. Like most professionals, their inboxes fill daily with appeals of all sorts. The more tech savvy the educator, the more likely they are using filters or other email management tools to control the flow of inbound communication.

A systematic A/B testing program can increase response to your emails.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.