The Importance of Engaging Subject Lines and Preheaders for your Emails
Testing each component of your email should be part of every campaign. Two make-it-or-break-it elements in terms of open rate and engagement are the subject line and the preheader. Even if a reader is predisposed to open emails from you, the subject line and the preheader usually determine whether a particular email gets opened or not. The preheader is the text that is visible beneath the subject line when an email is previewed, particularly on a mobile device.
Most of us receive more than 100 business-related emails each business day. We scan our inboxes and triage our way through the list. We open and respond to the most urgent and skip, delete, and file the remainder for later attention. The subject line is most critical here. It often determines whether your email gets opened and should receive your best creative attention. Here are some proven subject line strategies to increase your open rate:
Survey: Teachers Spend $500 a Year of Their Own Money on Classroom Supplies
Teacher verification provider SheerID and Agile Education Marketing today released the results of an annual survey in which they ask K-12 teachers about their spending habits. For the second year in a row, the average amount of their own money that teachers reported on their classrooms was about $500.
The Reasons Why Webinars Work
Every marketing program uses a variety of content formats to build awareness, share information, and nurture leads. Webinars continue to be a favorite among education marketers because they are cost-effective, convenient, and measurable.
Successful webinars require planning and promotion but the effort is worth it. In addition to generating leads, a strong webinar helps establish authority and thought leadership— particularly when it focuses on issues and problem solving rather than product sales.
How to Create Effective 1:1 Marketing
The goal of 1:1 marketing is to use personalized interactions to build long-term relationships with prospects and customers. These meaningful relationships will build your business and increase your revenue over time.
Although the modern 1:1 marketing concept has been around for years, addressing the specific needs of individual customers is as old as commerce itself. The difference today is that there are software tools to help develop and deliver personalized and differentiated communications.
1:1 marketing keeps its focus squarely on customers’ evolving interests. No two customers are the same but by using data points to segment and track behavior, companies can create unique experiences that deliver the right content at just the right time.
Harness the Power of User-Generated Content to Build Your Brand
76% of US consumers are more likely to buy a product if they see a lot of positive reviews. Reviews are the most pervasive and powerful type of user-generated content. They engage customers and prospects in building your brand by talking about your brand.
User content helps people make connections and reassures them of the outcome when purchasing a product. Because it can be a powerful endorsement, user content should be an integral part of your marketing mix.
User-generated content has built many digital products, with Wikipedia and YouTube being two of the earliest and largest examples. Most ecommerce sites, including Amazon, Zappos, and Target, routinely ask for customer reviews after purchase. According to Nielsen, online customer reviews are trusted more than a company’s own marketing and messaging. You’ll find customer opinions on company websites as well as social media platforms like Facebook, Twitter, and Pinterest.
If you don’t have a forum for your customers to talk to you and review your performance on your company website, they will take that conversation to social media. You should absolutely monitor social media for references to your company and brand, but it also makes sense to host those conversations on your website.
So, how do you develop your own flavor of user content to use in your marketing campaigns? You invite and encourage your customers to share their experiences with your brand. What will you accept? Reviews, photos, videos, testimonials?