McMullan webBy Ann McMullan, www.annmcmullan.com

This is the fourth in a series of five articles providing tips for ed tech vendors to use when working with school clients to implement innovative solutions for teaching and learning. Each month we pull a leadership lesson from Life Lessons in Leadership: The Way of the Wallaby, a book I co-authored with Michael Barrett in 2016. The goal of this book is to provide leaders of all ages – “Leaders Ages 8 to 88” – with memorable strategies for leading people and processes, especially when it comes to navigating change.

In the previous three articles we addressed the critical leadership skills of listening, learning and loving (your program, product, process and/or people). This month’s reflections are on the topic of leveraging the talents of others, which is the focus of Chapter 4 in Life Lessons in Leadership: The Way of the Wallaby.

What motivates educators to act and how do you gain their trust and loyalty? Take a look at our infographic about teachers’ purchasing preferences to learn tips for:

• Grabbing teachers’ attention
• Earning loyalty through worthwhile offers
• Reserving your share of teachers’ purchasing dollars

 What you learn in this infographic will help you craft campaigns and offers that will generate top response from educators.

Education Funding 2017-18

The federal budget for the 2017-18 school year remains uncertain, and this uncertainty could trickle down to education spending. Here’s what education vendors need to know about the federal budget right now.

Teacher Spending Survey 2017 infographicThis year, more than 600 teachers participated in Agile and SheerID’s fourth-annual Teacher Purchasing, Spending and Loyalty Survey. Representing primarily core classroom teachers in grades PreK-12, these individuals schooled us on how they shop for their classrooms every year.

On the surface, their answers provide insightful data that tells a story about teacher spending habits and purchasing preferences. Spend a little more time with the stats, however, and you can glean invaluable insight into creating stronger marketing for the 2017-18 school year and beyond.

Teacher spending power is strong. This group of consumers is responsible for a significant sum of money spent inside and outside of schools every year, whether they’re investing in classroom supplies, planning their next summer vacation, recommending workbooks to principals, or urging parents to download a new reading app.

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We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.