Cheat Sheet: Targeting & Segmentation Strategies for the Education Market
When it comes to marketing, quality trumps quantity 9 times out of 10. When you deploy targeted marketing campaigns to smaller groups of educators you achieve better results.
Use our cheat sheet to learn the many approaches you can take to segmenting education data. Start basic, sending messages to specific types of schools in a concentrated area. Or go deeper, eliminating prospects from your list based on district funding levels, district initiatives or school performance scores.
The Federal Education Budget Is Set. Now What?
By Scott Brooks, Vice President, Corporate Development
If it feels like we’ve been waiting on final federal education funding for a while, it’s because we have been.
Fiscal Year 2018 began October 1, 2017. Since then, continuing resolutions have delayed the budget. While there has been speculation about budget cuts and how federal education would be funded, no final numbers have been set — until now.
In our recent on-demand webinar, “What Funding and Policy Changes are Brewing in DC,” Agile teamed up with education expert Doug Mesecar to walk through the 2018 budget that was signed March 23. And, in our opinion, many of the results were worth the wait.
Infographic: How to Market to New Teaching and Learning Trends
Educators are adopting new teaching and learning methodologies to help them reach high academic goals and see all students succeed. In this latest infographic from Agile, learn which methodologies educators have implemented or are planning to implement soon. Also get seven tips for supporting educators as they support students by implementing these new initiatives.
How Can Email, Social Media and Online Advertising Work Together?
By: Connie Davis, Director of Strategic Accounts
The triangle’s three sides make it the strongest shape in nature. It’s scientific fact. Another fact: Email, social media and online advertising are stronger together than they are in isolation.
These three channels in particular are especially important to marketers for building pipelines and driving early-stage engagement.
Guide to Writing AdWords That Connect with Educators
By: Damon Carr, Senior Account Executive
Educators are students at heart. When researching education products and services, they know how to study.
We asked educators what sources they value most for information about education products and services, and top on their list were websites. Educators most likely wind up on these sites through online search: 65 percent of teachers use search engines such as Google as their main source for information about teaching and learning products.
You can reach teachers at the very moment they’re searching for the goods and services you sell through pay-per-click (PPC) advertising. Some of the most common are text ads using Google AdWords. These small ads that appear during search may look simple, but they take skill to write. At Agile, we’re constantly testing and refining our AdWords messaging.