Jan31 landing 013118The education purchasing cycle is long. To convert education leads into loyal customers, you must follow them throughout the entire process delivering carefully timed and well-crafted content on multiple channels. Between emails and direct mail, social media and your website, projects can easily slip through the cracks.

Stay accountable to your marketing strategy and keep all of your earned, paid and owned media organized in this free content calendar template. Use it as-is, or customize it for your specific marketing initiatives. Then simply plug in your plans across various platforms to see all of your efforts working together in one convenient place.

derek dallmannBy Derek Dallmann, Vice President of Sales

Attending or exhibiting at an education conference isn’t cheap.

There are the tangible costs: plane tickets, car rental and Uber fees, hotel reservations, dining out. That’s on top of the fees to actually exhibit at a show, which can easily run in the tens of thousands. There also are intangible costs, like the time and productivity lost due to travel and being out of the office.

But, education conferences are absolutely worth the money — if you’re willing to put in the work to turn conference connections into customers. Lead nurturing is essential to conference ROI.

Doug MesecarThe Every Student Succeeds Act (ESSA) fundamentally changes how states and districts identify and intervene in underperforming schools. As states work through the federal ESSA approval process and gear up for implementing major provisions of the law in the 2018-19 school year, it is important to gain a better understanding of ESSA’s changes to identifying schools for improvement and intervention.

 

1 LeadNurturePlaybook 122817 tnLead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators. And along the way, you’ll increase engagement, establish solid thought leadership and build stronger customer relationships.

At Agile, we’re advocates of using video for your education marketing efforts, particularly in emails. Forrester Marketing Group has found that including videos in emails can increase click-through rates by as much as 300 percent. Include a video on your landing pages, and you could see an 80 percent boost in conversions, according to a study by eyeviewdigital.com.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.