5 Social Media Mistakes to Avoid
When planning or evaluating social media marketing, it’s important to have a clear, well thought out strategy. As most companies have now discovered, there are so many social media channels that it is nearly impossible to participate in or effectively manage all of them. A good strategy for most companies is to determine the two to three channels that can be most productive for your products or services and concentrate on engaging customers and prospects there.
Is Email an Effective Sales Tool in Education?
You may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days, sales and marketing go hand-in-hand, and email can benefit both departments.
Is email effective for sales?
Despite some claims, email isn’t dead. Far from it, in fact. The average person receives hundreds of emails in a single day, many of which are from companies trying to sell a solution. And people are OK with that. A 2015 survey conducted by MarketingSherpa revealed that 91 percent of U.S. adults like receiving emails promoting products and services from companies they do business with.
6 Basic Email Analytics to Start Tracking Today
Keep it Clean! The Importance of Data Hygiene to Sales and Marketing Efforts
Data is an education company’s most important asset. Accurate data allows company leaders to make good decisions about business initiatives. Creating marketing and sales programs that efficiently generate qualified leads depends on clean, accurate data. Maintaining data hygiene in databases means that each area of the company is working with the same data for an accurate and comprehensive view of the customer.
Clean data results in more effective marketing, higher lead conversion, better customer relationships, and steady progress toward achieving company goals.
According to ReachForce, a B2B marketing organization, “dirty” data reduces lead conversions at a cost of $83 per 100 records in the database. They also estimate that 2% of information in a marketing leads database goes stale every month. Of course, this estimate is across all industries, but even in an institutional market such as K-12 education, there is job mobility among buyers and prospects.