Infographic: How to Build an Engaging Edtech Marketing Plan
Technology is becoming an integral part of 21st century classrooms — if it hasn’t reached that point already. Some proof: Global spending on edtech is in the billions, and it’s expected to keep rising.
Data from Agile’s latest survey of Curriculum Directors gives insight into how to create a strategic marketing plan that helps you get noticed in this booming market.
Infographic: Reach Teachers on Social Media
Teachers can use social media in a number of ways. They might pin reading activities to their Pinterest pages or use YouTube to break down a complex math equation. Sites like Google+ allow them to connect with colleagues and communicate with students.
Many teachers are on these networks, making social media a great way to reach educators and engage in conversations about your products, programs and services. But before you dive in, it’s important to make a strategic social plan. Download our infographic for help getting started.
5 Social Media Mistakes to Avoid
When planning or evaluating social media marketing, it’s important to have a clear, well thought out strategy. As most companies have now discovered, there are so many social media channels that it is nearly impossible to participate in or effectively manage all of them. A good strategy for most companies is to determine the two to three channels that can be most productive for your products or services and concentrate on engaging customers and prospects there.
Is Email an Effective Sales Tool in Education?
You may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days, sales and marketing go hand-in-hand, and email can benefit both departments.
Is email effective for sales?
Despite some claims, email isn’t dead. Far from it, in fact. The average person receives hundreds of emails in a single day, many of which are from companies trying to sell a solution. And people are OK with that. A 2015 survey conducted by MarketingSherpa revealed that 91 percent of U.S. adults like receiving emails promoting products and services from companies they do business with.