Technology is becoming an integral part of 21st century classrooms — if it hasn’t reached that point already. Some proof: Global spending on edtech is in the billions, and it’s expected to keep rising.

Data from Agile’s latest survey of Curriculum Directors gives insight into how to create a strategic marketing plan that helps you get noticed in this booming market.

Teachers can use social media in a number of ways. They might pin reading activities to their Pinterest pages or use YouTube to break down a complex math equation. Sites like Google+ allow them to connect with colleagues and communicate with students.

Many teachers are on these networks, making social media a great way to reach educators and engage in conversations about your products, programs and services. But before you dive in, it’s important to make a strategic social plan. Download our infographic for help getting started.

When planning or evaluating social media marketing, it’s important to have a clear, well thought out strategy. As most companies have now discovered, there are so many social media channels that it is nearly impossible to participate in or effectively manage all of them. A good strategy for most companies is to determine the two to three channels that can be most productive for your products or services and concentrate on engaging customers and prospects there.

You may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days, sales and marketing go hand-in-hand, and email can benefit both departments.

Is email effective for sales?

Despite some claims, email isn’t dead. Far from it, in fact. The average person receives hundreds of emails in a single day, many of which are from companies trying to sell a solution. And people are OK with that. A 2015 survey conducted by MarketingSherpa revealed that 91 percent of U.S. adults like receiving emails promoting products and services from companies they do business with.

All signs point to the incredible value of email marketing for everything from building brand awareness to improving lead generation to driving sales. Educators in particular rely on promotional emails to learn about the numerous teaching solutions available to them, including supplemental materials, classroom supplies and professional development materials. In fact, 66 percent of respondents in Agile and SheerID’s 2016 Understanding Teacher Spending & Loyalty survey stated that they value emails and e-newsletters for learning about teaching products and programs. 
It’s clear that, in general, email is trusted by marketers and educators alike. Marketers use it to build relationships with prospects and nurture them through the sales cycle; educators use email to help make purchasing decisions. But how do you know if the emails you’re sending are effective? 

Accredited Business

Click for Review

Contact Address

Petroleum Building

110 16th Street, Suite 506

Denver, CO 80202

Phone: 1.866.783.0241


About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.