How to Turbo Charge Your Search Marketing
More than 98% of the traffic to your site is coming via search engines, which makes search one of the most important ways to connect with customers and prospects. Many studies have confirmed that the higher the rank on the search results, the more traffic you will experience. So, high rankings are critical to visibility. Over the years search engine optimization (SEO) has changed and evolved as the search engines refine their algorithms and weighting formulas to serve up the most relevant results to users.
Digital Advertising Growing in Engagement and Trust
The Interactive Advertising Bureau (IAB) predicts that for the first time, digital advertising dollars will be greater than print dollars in 2012 - $40 billion to $36 billion respectively. Certainly a case can be made for print advertising campaigns, particularly for professional and trade education magazines that target school and district leadership. However, it is clear that digital advertising provides opportunities to engage readers in ways that print ad campaigns cannot.