5 Words of Wisdom for Writing Better Emails
By Suzanne Morgan, Senior Account Manager
At Agile, we’ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions.
We do it for a reason. Our data tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen to what you have to say in your messages, so make sure you say it well. Here are 5 pieces of advice for writing more effective emails.
1. Write like you’ve got something to share, not sell. Gain educators’ trust, especially early in the sales cycle, by offering information of value. Focus less on what you’re trying to get educators to buy, and more on the useful, educational information that’s relevant to those products and services.
When it comes time to shift focus from sharing to selling, typically later in the sales cycle, zero in on the details that educators find most valuable. The top three among administrators and teachers are key benefits, cost and evidence of success.
Free Template: Education Marketing Content Calendar
The education purchasing cycle is long. To convert education leads into loyal customers, you must follow them throughout the entire process delivering carefully timed and well-crafted content on multiple channels. Between emails and direct mail, social media and your website, projects can easily slip through the cracks.
Stay accountable to your marketing strategy and keep all of your earned, paid and owned media organized in this free content calendar template. Use it as-is, or customize it for your specific marketing initiatives. Then simply plug in your plans across various platforms to see all of your efforts working together in one convenient place.
Lead Nurturing: A Conference Marketing Must-Have
By Derek Dallmann, Vice President of Sales
Attending or exhibiting at an education conference isn’t cheap.
There are the tangible costs: plane tickets, car rental and Uber fees, hotel reservations, dining out. That’s on top of the fees to actually exhibit at a show, which can easily run in the tens of thousands. There also are intangible costs, like the time and productivity lost due to travel and being out of the office.
But, education conferences are absolutely worth the money — if you’re willing to put in the work to turn conference connections into customers. Lead nurturing is essential to conference ROI.
Improving School Improvement: ESSA’s New Requirements
The Every Student Succeeds Act (ESSA) fundamentally changes how states and districts identify and intervene in underperforming schools. As states work through the federal ESSA approval process and gear up for implementing major provisions of the law in the 2018-19 school year, it is important to gain a better understanding of ESSA’s changes to identifying schools for improvement and intervention.
Free Guide: Lessons in Lead Nurturing
Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators. And along the way, you’ll increase engagement, establish solid thought leadership and build stronger customer relationships.