Education Funding 2017-18

The federal budget for the 2017-18 school year remains uncertain, and this uncertainty could trickle down to education spending. Here’s what education vendors need to know about the federal budget right now.

Teacher Spending Survey 2017 infographicThis year, more than 600 teachers participated in Agile and SheerID’s fourth-annual Teacher Purchasing, Spending and Loyalty Survey. Representing primarily core classroom teachers in grades PreK-12, these individuals schooled us on how they shop for their classrooms every year.

On the surface, their answers provide insightful data that tells a story about teacher spending habits and purchasing preferences. Spend a little more time with the stats, however, and you can glean invaluable insight into creating stronger marketing for the 2017-18 school year and beyond.

McMullan webBy Ann McMullan, www.annmcmullan.com

This is the third in a series of five monthly articles providing tips for ed tech vendors to use when working with school clients to implement innovative solutions for teaching and learning. Each month we pull a leadership lesson from Life Lessons in Leadership: The Way of the Wallaby, a book I co-authored with Michael Barrett in 2016. The goal of this book is to provide leaders of all ages – “Leaders Ages 8 to 88” – with memorable strategies for leading people and processes, especially when it comes to navigating change.

In the previous two articles we addressed the critical leadership skills of listening and learning. This month’s reflections are on the topic of love, which is the focus of Chapter 3 in Life Lessons in Leadership: The Way of the Wallaby.


Every summer, millions of dollars are spent preparing for back-to-school. And this year, back-to-school spending looks like it’s going to be stronger than ever. This is great news for vendors — if you can break through all of the back-to-school messaging to reach your target audience and snag your market share.

Back-to-School Spending

The late-summer and early-fall months not only usher in a new school year, but they also encompass the second-largest consumer spending season, according to the National Retail Federation (NRF). It’s second only to Christmas!

Your marketing strategy has successfully driven educators to your website. Congratulations! You did it!

All of the work you’ve put into crafting your marketing campaigns has led you to this point. You’ve reviewed your customer and prospect database and created segmented lists. You’ve targeted email campaigns specifically to those lists. You’ve optimized landing pages to encourage CTA clicks. And of course, you’ve optimized your web pages for search.

How do you turn that website traffic into leads that will eventually generate revenue and return on investment? Conversion rate optimization, or CRO.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.