Social media has taken the world by storm since its inception. In 2005, 5% of Americans used at least one social media platform, but today over 70% of the nation has a social media presence. With a dominant shift toward greater reliance on digital resources since the start of the pandemic, teachers and education leaders need to use all forms of edtech and look at the opportunity that comes with utilizing social media.
According to the 2020 Educator Confidence Report created by the Houghton Mifflin Harcourt Learning Company in collaboration with YouGov, 73% of teachers feel that the experience with distance learning over the last two years has made it evident that technology in teaching and learning is here to stay. Educators understand the necessity of edtech today, and it’s more important than ever to use social media to connect with education leaders and promote how powerful technology can be.
How to connect with education leaders on social media
Having a business social media presence today can be critical to your ability to get leads and convert them. In addition, leveraging your social media accounts and content can help you target teachers and other education stakeholders and maintain your relationships effectively. Here are some of our tips for connecting with educations leaders on social media:
Pick the proper social channels; with so many different social media, it may be challenging to identify where you can find and reach your target audience. According to the Digital Trends in the Education Market Report, respondents ranked the following as their most utilized social media platforms:
- Facebook (82%)
- Pinterest (73%)
- Instagram (54%)
- Twitter (48%)
Facebook is a great place to make professional connections, while Pinterest and Instagram are ideal for sharing tips and pictures for classroom decorating, displaying student works, and more. Twitter is often used for sharing current events and industry trends. Understanding who’s using what and why can help you craft your social media strategy.
- Engage with followers on social media
It’s not enough to create content your target audience will look at. It’s all about making yourself readily available to answer questions and interact with users who want to get to know more about what you have to offer. Regular engagement shows that you’re committed to quality customer service and want to connect with your target audience deeper. It may be time-consuming, but it will be worth it in the long run when your engagement numbers are up and more people are contacting you with questions and comments about your business.
- Be loyal to your brand voice.
You may be in the business of selling a product, but the last thing you want to do is approach social media with a salesman strategy. Consumers love interacting with brands on social media because it shows their personalities. Your social channels let you get creative and shine your brand voice. Teachers want the same level of authenticity from your social channels that they would expect at an in-person meeting with you.
Social media will remain a popular and adequate space for reaching teachers and decision-makers in education. Agile can get you the rich data you need to match your ideal audience to succeed correctly. Contact us today to learn more.
At Agile, we help edtech companies connect with educators. Learn more about how our tools and resources can help you gain the insights needed to identify and connect with educators and get in touch with our experts today.