Data compilation and Account Management at Agile
At Agile Education Marketing, we understand how rich and meaningful data is from many different aspects. Our data represents actual educators and schools and relationships with State DOEs to form campaign strategies and improve performance for our clients through quality assurance.
Why do clients choose Agile?
While gaining data is the main reason prospective clients come to us, our approach is more personalized to the wants and needs of each individual. Agile sets ultimately enrich and clean client data sets to ensure they can get the most out of their information. We have the tools and resources to fill in the blanks and ensure data sets are complete and as valuable as possible.
But that’s not all we do. For example, we understand how and when to contact the right person for information.
We consider data a person. We try to be precise and accurate about our collected details. Our interactions and ability to read the room sets us apart from our competitors. Working around natural disasters, such as the 2021 Texas power crisis or COVID-19, are instances in which we would take a step back, remove ourselves from the business equation and remember that these are individuals dealing with hardships. Contacting them for information would be a disservice to all. Taking these steps adds credibility to the brand and provides peace of mind to clients.
What are clients getting out of a relationship with Agile?
At Agile, we have a variety of different ways to present data. It’s not about bunching a group of raw numbers together — we make it more usable through our systems and account management team, who can help you find exactly what you’re looking for. In addition, market intelligence and how the data is organized make accessing accurate information a more seamless experience.
Here are some of the integration options to consider while working with Agile:
- ConnectLink: We set up the order on our end with specifications and filters. You have all records updated in real-time with the click of a button. All accounts, contacts, enrollment, funding, etc., will be updated to your CRM as often as possible.
- Data Explorer: This online platform, available 24/7, is valid for sales and marketing teams. Here, you can enter a zip code that will populate a map that brings up schools within the district. Then, you gain access to a page with a blurb about each school and all contact information for the essential stakeholders and staff members. The List Builder Tool is another helpful feature here. It allows you to pull a list of schools and export it directly out of Data Explorer for email campaigns.
- AgileConnect: Here, we integrate into marketing automation systems. We use the same type of functionality of data in your CRM and push it into your marketing drip campaign. Our form fills convert leads by autogenerating schools’ location and title, as well as other rich data. This process helps keep data clean because our technology ensures all information is truthful and accurate.
With all of these different options, we have an opportunity to build relationships with our clients. If there’s ever an instance where a client sees something that might be a miss, they point it out, and we can turn it around very quickly to make sure the data is on and reflective.
At Agile, we help edtech companies connect with educators. Learn more about how our tools and resources can help you gain the insights needed to identify and connect with educators and get in touch with our experts today.