March 22, 2017

Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that “Evidence of Success” is the top type of information they’re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.

Watch this webinar, orignially broadcast on March 22, 2017, as education market research pros Ellen Bialo and Dr. Jay Sivin-Kachala discuss how you can most effectively leverage your customers’ successes to help support your sales and marketing initiatives.

During this hour-long webinar you will learn ...

  • What differentiates research-based case studies and white papers from other content
  • Why your organization should incorporate research-based case studies and white papers into your marketing mix
  • How to develop research-based case studies and white papers
  • How your sales, marketing and product development teams can use research-based case studies and white papers

Ellen and Jay also share examples of how other education businesses are using these tools to grow their reach and sales.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.