Valuable Deep Engagement.
Strategic Customer Journeys.
Agile Education Marketing delivers the most effective and strategic media targeting under one roof.
Achieve the trifecta of email, social media and direct mail.
Capture your target audience’s attention, continue the conversation and retarget
Launching a solid marketing campaign involves proper customer segmentation, channel planning, and assets. There are thousands of roles in schools – from principals to curriculum directors, to classroom teachers and guidance counselors.
Through analysis, profiling, look-a-like targeting, and segmentation you can understand more about certain target groups and tailor your email marketing and social advertising messages. From contact to close – count on Agile to segment, develop, deploy and test strategically.
EDUCATORS HAVE PURCHASING POWER
An optimized channel mix that reaches the right customers at the right institutions to intelligently grow your business.
Of the 9 tested sources of information about teacher discounts, most frequently reported was friend or co-worker
More than half of all teachers believe social media is an effective way for businesses to communicate about product and services
If you introduce yourself through direct mail first, educators may be more likely to open your emails or visit your social platforms, too
Email is the best marketing channel to communicate directly and personally with your customers and prospects. Using Agile’s targeted selects and demographic data to segment your list, you can develop highly personalized campaigns that reach educators in school and at home year-round, giving you more ways to engage on a platform that generates strong brand awareness, engagement and leads.
Work directly with clients or mail houses providing the most complete list of educators and institutions. CASS certification, NCOA, etc. to ensure maximum deliverability and postage cost savings.
- Send textbook and curriculum samples to the right person – don’t waste money and resources on returns
- Add a mailing piece for your hottest prospects
- Use eProfile to uncover your best prospects