Stay top-of-mind and increase response with trigger campaigns
Response increases with each “touch” an educator receives. Whether it’s a thank you email following someone’s visit to your web site or a reminder about an offer that’s about to expire, sending a series of messages customized to each recipient based on how they responded to your first message will keep your company top-of-mind in crowded inboxes.
When you set-up your initial email campaign with Agile you can also schedule follow-up email messages, or triggers. You can schedule messages to each of the following groups:
- Opens – Everyone who opened the initial email but did not click on a link.
- Click-throughs – Everyone who clicked on a link in the initial email.
- Non-responders – Everyone who did not open the initial email.
Trigger emails are a key part of a lead nurturing strategy. Agile can provide advice on how to nurture your leads through the decision making process with our Convert! lead engagement service.