Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can:

  1. Personalize your marketing and sales messages to specific educator preferences.
  2. Deliver highly relevant and useful messaging that garners higher response and conversion.
  3. Streamline communication across your company to create consistent voice, tone, style, and messaging.

Our worksheet can help you document your audience segments (most companies have more than one). Download the worksheet today to transform your data into defined personas. Then introduce them to your team!


Download the Worksheet

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.