The Impact of Social Media in Education

Social media has transformed our lives in ways we could’ve never imagined just a few decades ago. Now, nearly 70% of Americans use social media in some form to stay connected with loved ones, share information, entertain themselves and stay informed with the news, according to the Pew Research Center.

But social media isn’t just used by the average person for everyday tasks. Growing corporations, small businesses and schools, and universities alike use the platform for marketing and educational purposes. And now, more than ever, teachers and students specifically use social media to build a sense of community while balancing remote and hybrid learning lifestyles. Social networks are also an effective tool for sharing useful information, organizing tasks, and giving students a familiar platform to open educational discussions and share their opinions, as stated by the Georgetown University Center for Social Impact Communication.

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In today’s virtual classroom, more and more educators are turning to social media platforms to help supplement and organize their curriculum plans.

How can educators use popular social networks for educational purposes?

The fact of the matter is that social media is now ingrained in our everyday lives — and it isn’t going anywhere. Rather than telling students to refrain from social media usage, educators can find ways to incorporate social media practices into their curriculum. Here are a few common ways educators can use popular social media platforms:

  1. Class Facebook pages
    Educators can incorporate real-time class updates on a private Facebook page, as suggested by Sprout Social. General updates and assignment deadline reminders can serve as an everyday purpose, but these pages can also be used as an open discussion board. Teachers can post a daily query and encourage students to voice their opinions and join in the conversation.
  2. Instagram for visual education
    Instagram poses a perfect opportunity for visual storytelling. Educators and students can create class-specific Instagram pages and use specified hashtags to share photos with classmates.
  3. Class Pinterest boards for research

Pinterest has always been used widely for its organizational opportunities, something that can be incredibly handy for instructors and students alike. In the classroom, it can be used to plan and organize research resources for students in a visually appealing way.

  1. Experimenting on TikTok
    TikTok has become one of the most popular social media outlets used by Generation Z, according to Business Insider. Teachers can use this to their advantage by posting experiments and projects that are interesting and easily digestible in the limited amount of video time provided by the app.

How can you get your message across to teachers?

Social media is a major marketing and educational platform for organizations around the globe. As an edtech company, you grasp the importance of utilizing technology to improve student education outcomes in the classroom, whether it’s through in-person or remote learning. Understanding how to properly market your services to educators via social media can maximize their teaching abilities and improve opportunities for growth and learning for students.

Data insights help you strategically target the right education professionals across the right social platforms. With Agile data, you can gain access to your target contacts that allows you to properly support educators during these unique times. To learn more, contact our experts today.

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