When it comes to marketing, quality trumps quantity 9 times out of 10. When you deploy targeted marketing campaigns to smaller groups of educators you achieve better results. Use our cheat sheet to learn the many approaches you can take to segmenting education data.
Start basic, sending messages to specific types of schools in a concentrated area. Or go deeper, eliminating prospects from your list based on district funding levels, district initiatives or school performance scores.
Your audience may get smaller as you move through the different levels of targeting and segmentation, but your returns will only grow bigger.