A Practical Guide for Email A/B Testing
Developing a routine testing program is a critical factor for optimizing the effectiveness of your email marketing program. Our audience of educators has a high level of concern for unsolicited emails. Like most professionals, their inboxes fill daily with appeals of all sorts. The more tech savvy the educator, the more likely they are using […]
Your Guide for Aligning Your Marketing to the K12 Education Purchasing Cycle
Education, like most industries, has a purchasing cycle. In order to nurture educators down the path to purchase, it’s important to align your marketing and communications to every stage. You must deliver the right information to educators at the right time, and give it to them in the right place and format.
Learning.com Leverages Agile Data and Tools
Putting Agile Data to the Test The relationship between Learning.com and Agile began in 2016, starting with a practice familiar to all marketers: An A/B test. Curious to compare Agile’s data performance to its competitors, Learning.com ran a side-by-side test. Lisa Datka, Vice President of Marketing for Learning.com, shared the results: “The response was […]