Teaching With the News: How to Set Educators up for Success
Today, educators across the nation are faced with a very difficult task many teachers didn’t have to navigate decades ago: Understanding how to teach while living in the digital age. Technology and social media make it very easy to access information at your disposal, right in the palm of your hands. While this may be […]
Support for customer-facing teams in an ever-changing school landscape
Your company’s marketers and sales staff are absolutely critical parts of your overall operations. These customer-facing teams build effective and engaging marketing materials, make contact with key stakeholders through a variety of means and close the deals that provide the revenue needed to fuel your operations. Supporting these teams is a foundational consideration even when […]
Making the most of your sales opportunities by leveraging data
The academic year is already underway and schools and districts have many more issues to contend with than is normal. Stakeholders aren’t uniformly against making new purchases, especially when it comes to edtech that can help address core concerns or connect students with new opportunities for academic development. However, they often don’t have as much extra […]
Going Back To College During the Pandemic
College students have returned to their educational pursuits. The fall semester has begun in earnest. The major difference between the 2019-20 academic year and the current one is both straightforward and transformational: Students, educators, administrators and staff must all contend with the possibility of a COVID-19 outbreak as the epidemic continues to lead to outbreaks and […]
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Making sure your company has accurate data for the back-to-school
Just like educators and administrators, staff at edtech companies work year-round. Product development, sales outreach, relationship building, creation of marketing campaigns and much more require constant attention. Similarly, the beginning of a new academic year is a special time for education professionals and edtech workers alike. As teachers and admins start a new year of work, your […]
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
Transition to Digital
Agile takes data service home Denver, Co | September 2, 2020 – For Agile Education Marketing, we are experts at connecting our clients with schools seeking a transition to digital. Well, 2020 has brought the digital transition straight to Agile. In the span of a weekend, we became our own most important client – relying […]
Current Reopening Plans for Major School Districts
As the 2020-2021 school year begins, schools and districts are using a variety of learning models due to the spread of COVID-19. School boards, with input from a variety of stakeholders, have selected from traditional, fully digital and various hybrid models to start the new academic calendar. Tracking the reopening plans for large school districts […]
Supporting Teachers With Digital Learning Tools
The digital learning education landscape is currently in a state of uncertainty. The spread of COVID-19 and the potentially serious health issues that stem from it mean many districts are still formulating plans for how students will return to school. Digital learning as a strategy for providing instruction while minimizing close contact, either to start […]
The State of Play: Education as the 2020-2021 School Year Approaches
The world of education faced a major disruption at the beginning of 2020. The COVID-19 pandemic forced schools to close across the country, sending students home and forcing educators and administrators to attempt to quickly adapt curricula to exclusively online learning. The current states of primary, secondary and higher education is still in flux. Potential strategies for the 2020-2021 […]
Strategies for Re-opening and How Edtech Companies Can Help
For the next school year, educational institutions across the country are developing plans that try to address the threat of COVID-19 while also providing an effective learning pathway for students. There are a variety of different strategies being considered by educators and administrators, including fully remote learning, the traditional approach and hybrid models that combine the two. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Strategies for Making the Most of 3rd Party Data
3rd party data can be an incredibly valuable asset for marketers of all types. When it comes to edtech companies and digital marketing specifically, the nature of the market businesses want to target makes 3rd party data sources even more powerful. A highly defined prospect group means 3rd party data can be especially effective in generating […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]
How You Can Understand and Improve Data Hygiene?
How You Can Understand and Improve Data Hygiene? Data hygiene is a critical aspect of effective outreach for marketers in the edtech industry. Whether your company has a select group of prospects it wants to connect with or plans for a much broader marketing effort, it must ensure its messaging reaches the right people. With […]
What Are the Benefits of Outsourcing Your Data Clean-Up?
What Are The Benefits Of Outsourcing Your Data Clean-Up? Effective data clean-up is vital for sound decision-making. The information and insights drawn from data through review and analysis are only possible when that data is fit. This complex and time-consuming process requires valuable resources. In many cases, turning to an expert third party to complete […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
The Importance of Data Hygiene and CRM Data Cleanup
Learn more about what digital literacy is and how it can be beneficial to students.
Starting a Conversation – School Summer Marketing
Continue to market through the summer Make your marketing and sales outreach efforts even more effective, fine tune your targeting and segmentation, and leverage the work you’ve been doing to support teachers and students. Don’t lose momentum now – schools have funds and are spending to create the new normal for learning environments. Now is […]
How Educators Use Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools and districts about teaching styles, curricula, student achievement and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs and […]
Connecting Educators with the Value of On-Demand Content
The world of education, from preschools and kindergartens to doctoral programs, has been forced to adapt to the need for social distancing imposed by the threat of the COVID-19 virus. With educators and administrators developing strategies for connecting with students remotely and continuing to provide a relevant and enriching educational experience, edtech companies that specialize […]
School Readiness for Online Learning
Are Schools Ready for Virtual Education? In this time of uncertainness that has enveloped our educational system, how do schools and districts transition from traditional classroom-based instruction to an online, virtual classroom environment? Verlan Stephens, Managing Partner Agile Education Marketing, researched thousands of districts and how they are coping with these new challenges and we’ve […]
Building relevant content for drive-in movie style learning
The worldwide outbreak of COVID-19 has forced educators, administrators and the edtech companies that serve them to shift gears when it comes to managing operations and, most importantly, providing valuable, relevant content educational experiences for students. The range of responses has highlighted the value education professionals place on their careers and their classes, schools and […]