Webinar: The American Rescue Plan | What you need to know to support schools opening! Date: Wednesday, April 28, 2021 Time: 1:00 pm EDT Presenter: Julia Martin – Join Brustein & Manasevit, PLLC in January of 2011 as its Legislative Director. Ms. Martin works to keep clients updated on federal legislative and regulatory activities. She ….
Agile Thinking
Education Marketing
How should edtech companies react?
The education sector is going through rapid changes and may continue to do so over the next few years due to the aftermath of the pandemic. With the stimulus package, schools will work hard to open their buildings as safely as possible and get students back in the classroom with their peers and teachers. While it might not seem like edtech companies have a chance to provide assistance during these trying times (or that they may not be the priority at the moment), this isn't necessarily true.
Businesses experienced in marketing to schools will find that now's the right time to adjust their marketing approach to better connect with the top-tier decision-makers. Edtech companies need to reassess their current marketing strategy and opportunities and make sure that they can adapt to the wants and needs of individual schools and districts
There are plenty of ways edtech companies can focus on offering support during the COVID-19 pandemic. Does a school need to put forth more effort for extra tutoring to catch kids up? Each district will be focused on its own unique issues and have different priorities after receiving their share of the stimulus fund, but edtech companies can hone in on matching the needs of the district and providing the support and assistance as needed.
Are you struggling to understand how to reach and connect with school and district-level decision-makers? Agile can help. Contact us today to learn more.