Looking Good!: Troubleshooting Email Display Problems

During this hour-long webinar broadcast on November 19, 2014, email marketing and coding expert, Geoff Phillips from EmailOnAcid shares his insight on how to test, what to look for, and tips and tricks for getting your emails to look the way you want in some of the most used email ….

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Complying with CAN-SPAM

The CAN-SPAM Act was first enacted in 2003 and updated in 2009. The law establishes the rules for commercial email and commercial messages. It gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. Complying with the CAN-SPAM ….

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Landing Pages: the Key to Higher Conversion

Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]

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The Art of Email Marketing: The Latest Tips for Successful Campaigns

Broadcast on June 26, 2014 this hour-long webinar focuses entirely on email marketing to educators. Speaker Emily Garner Sumner, Principal of Underscore Creative, shares: The anatomy of a highly responsive campaign The latest coding tricks to make sure your email looks good across browsers and devices The inside scoop on SPAM filters What drives educators to […]

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Programming Tips for Mobile Devices

Checking email is the most popular activity on smartphones. The widespread use of mobile devices has created new challenges for email designers and programmers. Now, instead of designing and programming for a standard monitor size, you’ve got to think about how your content will display on everything from a 54″ monitor to a 2″ smartphone […]

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Tips for Writing Email Subject Lines

The email subject line is the primary driver for someone to either open your email or simply delete it. So what works with subject lines? Clarity: Tell recipients exactly what they can expect when they open your email. Be specific and clear. Relevance: Incorporate subjects or grades taught so recipients know the message specifically pertains […]

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Educator Persona Worksheet

Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can: Personalize your marketing and sales messages to specific educator preferences. Deliver highly relevant and useful messaging that garners higher response and conversion. Streamline communication across your company to […]

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The Ultimate Email Marketing Toolkit

Data from a 2017 Agile Education Marketing survey reveals that educators value email for communicating with vendors about their products and services. However, research also indicates that your competitors have caught on to email’s effectiveness, as educators receive many emails every single day — often reaching the double digits. Your messages must make a statement […]

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1 LeadNurturePlaybook 122817 tnLead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators

Free Guide: Lessons in Lead Nurturing

Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right […]

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Guide to Writing AdWords That Connect with Educators

By: Damon Carr, Senior Account Executive Educators are students at heart. When researching education products and services, they know how to study. We asked educators what sources they value most for information about education products and services, and top on their list were websites. Educators most likely wind up on these sites through online search: […]

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Email Marketing Resources

Tips, strategies and insight to create effective email campaigns   Agile works day in and day out developing, deploying and analyzing email campaigns. We’re happy to share what we know and what we learn to help you develop amazing email campaigns that get the results you want. Explore our resources below, and be sure to […]

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Getting it right with Social Media!

With social media being one of the most cost-effective forms of advertising today, Agile Education Marketing can connect your products and services to the people most likely to be interested. Join Ryan Fox, Director of Digital Strategy for Agile Education Marketing, Teresa Lawlor, Digital Strategist for CA Technologies and Brandon ….

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Accelerate Learning’s Growth is Fueled by Agile Data, Support & Resources

“Agile’s data integrity is superior and they help us use it in innovative ways. Agile is just more flexible and cost-effective than the larger, older data providers.” With three core curriculum science programs, a robust professional development portfolio and a thriving community of educators to engage with, the Accelerate Learning sales and marketing teams ….

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How to Make Your Landing Pages a Conversion Machine

Landing pages are powerful tools for marketers. Online advertising, including e-mail campaigns, that use landing pages typically see a conversion rate improvement of least 25%*. But what makes a good landing page? Interestingly, this is a topic on which most marketers agree. However, landing page success is all in the execution, and you have to ….

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How to Keep Your Emails out of SPAM Filters

Deliverability is the first hurdle in successful email marketing. It may surprise you to learn that even if you have your customer’s permission to send emails, spam filters can block 10%-20% of those emails. While all spam filters work basically the same way – it’s a point-based system – there is no industry standard. What ….

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Ad Retargeting Increases Your Long-term ROI

Enough studies have shown that 90-98% of your website’s visitors leave without interaction that we can accept it as fact. Many companies have had success in converting some of those 90-98% to customers through ad retargeting programs. So what is ad retargeting, how does it work, and how can your company benefit? In a retargeting ….

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How to Improve Your Email Results

Email is one of the most powerful tools in the marketing toolbox, and the most successful email marketers are the ones who regularly review, analyze, and test their campaigns. The reason? Even with proven campaigns, there are opportunities to improve results that can contribute to the bottom line. Let’s look at several key areas: Content: […]

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Boost Your Conference ROI with Targeted Emails

The first rule of email marketing is, “It’s not about you.” Even though you have metrics to meet, any email campaign that puts your company first will get derailed before it gets to your customer’s inbox. Whether you’re building one email or a campaign, you must focus on the needs of your audience. Start by […]

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The Changing Role of Email Marketing

The days of indiscriminate email blasts are long gone. Part of this shift is due to the changing role of marketing itself from a broadcast or interruption process to an attraction process. More than ever before, educators are in the driver’s seat of any relationship that develops between them and your organization. They will research […]

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The Importance of Engaging Subject Lines and Preheaders for your Emails

Testing each component of your email should be part of every campaign. Two make-it-or-break-it elements in terms of open rate and engagement are the subject line and the preheader. Even if a reader is predisposed to open emails from you, the subject line and the preheader usually determine whether a particular email gets opened or […]

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How to Choose Your Best Social Media Channels

Every time you turn around it seems like there is a hot new social media channel competing for our attention. As a marketer, how do you decide where your company should focus its time and resources? The good news is, you don’t need to be on every social media platform. Even with all the buzz […]

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7 Tips for Creating Successful Lead Generation Email Campaigns

Experts agree about the importance of email in generating leads. According to Marketing Profs, email is still the highest performing digital marketing tactic we have in our tool kits. Marketing Sherpa reports that email is the primary lead generation tool with 81% of survey respondents stating email is their most effective channel for lead generation. […]

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The Essentials of Marketing Automation

When it was first introduced, marketing automation software was designed to send emails. Now it is infinitely more robust and offers a range of marketing automation tools including those for social marketing, data management, and predictive analytics. According to Hubspot, a marketing automation platform makes it easier for companies to schedule their emails, segment their […]

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