Staying on top of marketing trends means aligning workflows and practices with the wants and needs of your customers. While education professionals are a unique market and edtech companies offer highly specialized products and services, certain trends will impact this field just as much as the broader economy. Keep these ….
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By Craig Perrier Ok, I admit it – I love networking. More specifically, I love developing professional networks, both mine and the people I am connected to. In fact, it is one of the most rewarding professional practices I get to facilitate. The value of a successful, productive introduction connecting ….
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By. Meredith Biesinger The 2019-2020 school year ended abruptly for many school districts due to COVID-19. Many teachers and parents scrambled to conduct virtual classes in order to make the best of a difficult situation. We are now quickly approaching 2021, and for many students and educators, virtual learning ….
Read More“Agile’s data integrity is superior and they help us use it in innovative ways. Agile is just more flexible and cost-effective than the larger, older data providers.” With three core curriculum science programs, a robust professional development portfolio and a thriving community of educators to engage with, the Accelerate Learning sales and marketing teams ….
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By: Teresa Marchant As we inch our way toward Winter Break, I have never felt more like a tightrope walker learning how to juggle. This year has been a constant balancing act between managing digital and face to face instruction combined with finding resources that work in either setting. Now ….
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You develop high-quality content educators want. Check. You deliver that content via multiple marketing channels you know educators value for product research. Check. You review and analyze the results of every campaign to inform and improve future deployments. Check. You may follow all of these marketing best practices, but none ….
Read MoreA number of people are involved in education purchasing. Some are influencers, making recommendations for education solutions. Others are decision makers who approve purchases and sign the final contract. No matter their role, you must reach them all to build awareness for your brand.
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K-12 education has an ongoing challenge to remain relevant (current event teaching). As a public institution, shifting practice and policies is a slow process often resulting in technological and cultural lag. It does not feel good to admit that, but consider these two items: Exhibit A – technology devices and bandwidth in schools compared to the private ….
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