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college

Going Back To College During the Pandemic

College students have returned to their educational pursuits. The fall semester has begun in earnest. The major difference between the 2019-20 academic year and the current one is both straightforward and transformational: Students, educators, administrators and staff must all contend with the possibility of a COVID-19 outbreak as the epidemic continues ….

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Omnichannel

The Importance of Omnichannel Presence in Edtech Marketing Today

The omnichannel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new ….

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higher education influencer

Webinar: Higher Education Influencer Marketing

As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the ….

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teacher support

Digital Learning: My new favorite representative(s)

Digital Learning: My new favorite representative(s), and how he/she wooed me in the time of Corona.  By: Craig Perrier Remember when you first started working with schools?  Think back to those days. What parts of your professional self were elevated by the freshness of the job? How proactive were you ….

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