What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different? How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert ….
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All edtech companies have one thing in common: They offer products and services that support students, educators and institutions. As school closures due to the spread of the corona virus become more prevalent and extend in length, edtech providers should focus on how their software, tools and applications can help ….
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Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving ….
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Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of ….
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Your sales and marketing plans are shifting during this challenging time, and knowing which schools are currently closed, planning to close, or have reopened can really help with planning sales calls and marketing outreach. Our editors have also put together a resource page to support your digital and virtual marketing ….
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There is really no replacement for face to face meetings, but with the current climate, it just doesn’t make sense and many industry conferences have recently been canceled due to health concerns. So, how can you make the necessary quality connections with decision-makers and stakeholders? Try hosting Live Digital Events. ….
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Data-driven decisions help businesses in the edtech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or existing edtech offering to ….
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Selling directly to schools is a common approach for businesses in the edtech industry. This approach offers a happy medium for outreach to the education industry, between specific teachers and administrators and entire districts. Marketing services and products to school decision-makers at K-12 institutions can help your company reach a ….
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A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals ….
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By Craig Perrier Education based conferences, in their best format, are dynamic hives of interaction. Having planned and attended dozens of these events, I am happy to affirm that my practices and network improved with each attendance. Likewise, it is important to note the shifts to the experience’s teachers can ….
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Businesses that focus on products and services for the education industry already understand the importance of selling to schools. Having a highly defined target market helps your company in the early stages of building its outreach and sales strategies. Understanding how to sell to school districts, and similar groups, like the ….
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