The education purchasing cycle is predictable. For example, we know that school purchasing takes time. We know that a majority of schools and districts finalize budgets and purchasing decisions for the following school year by Q2. We also know that most purchases are made during the summer.
Read MoreThe start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication ….
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Expanding nationally, and needing effective data to fuel growth Download Case Study With a plan to move beyond its traditional market in Texas, Istation needed to optimize its marketing and sales strategy to segment a much larger market, allowing its representatives to cover more ground efficiently. This growth coincided with ….
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