K-12 education marketing calendar

K-12 Education Marketing Cycle Calendar

The education purchasing cycle is predictable. For example, we know that school purchasing takes time. We know that a majority of schools and districts finalize budgets and purchasing decisions for the following school year by Q2. We also know that most purchases are made during the summer.

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Inroads and Mindsets: Starting the School Year with Success

The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication ….

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Istation improves data, enhances strategy

Expanding nationally, and needing effective data to fuel growth Download Case Study With a plan to move beyond its traditional market in Texas, Istation needed to optimize its marketing and sales strategy to segment a much larger market, allowing its representatives to cover more ground efficiently. This growth coincided with ….

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