Programming Tips for Mobile Devices

Checking email is the most popular activity on smartphones. The widespread use of mobile devices has created new challenges for email designers and programmers. Now, instead of designing and programming for a standard monitor size, you’ve got to think about how your content will display on everything from a 54″ monitor to a 2″ smartphone […]

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Tips for Writing Email Subject Lines

The email subject line is the primary driver for someone to either open your email or simply delete it. So what works with subject lines? Clarity: Tell recipients exactly what they can expect when they open your email. Be specific and clear. Relevance: Incorporate subjects or grades taught so recipients know the message specifically pertains […]

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